The Finish Festival is different from our race expo. Athletes are arriving right after completing their event, tired, emotional, and excited. So this is when support, recovery, and celebration matter most. Brands tend to see the biggest impact by creating experiences that help participants feel cared for and celebrated in the moment.

Great ways to show up include:

• Recovery lounge or stretching area

• Product samples or post-race refreshments

• Mist tent or cooling station

• Cooling towels or recovery tools

• Kids’ sign-making or family activity zone

• Finisher photo booth or branded photo moment

• Personalized finisher time boards or congratulatory signage

• Family reunion / cheer zones

• Light games or interactive challenges (spin wheels, mini contests, etc.)

• Comfortable seating or shade areas for athletes and spectators.

If your brand will be activating until 3AM or a later time block, additional ideas below:

• Silent Disco or DJ experience to provide engaging entertainment without disrupting the surrounding area.

• Recovery lounge featuring hydration, recovery drinks, and late-night snacks to support athletes and attendees.

  • (Pending approval by your Account Manager due to sponsor exclusivities.)

• Glow-in-the-dark elements such as posters, body paint, and interactive or course-inspired installations.

• Colorful lighting and disco-inspired visuals to create a vibrant, photo-worthy nighttime atmosphere.

Participating Finish Festival Partners will have the ability to load-in directly from the Expo (if applicable) Friday, May 29 after expo closes at 5PM. Security will be on-site overnight, but please do not leave any valuables as athletes and spectators will begin to show up early Saturday monring. Additional set up time will be available from 9:30-11AM on Saturday, May 30. Brands may arrive earlier than 11AM to activate if interested.

If a vehicle is part of your booth activation, it must remain in place until notified by race management.

All partners should be “race ready” by 11AM on Saturday. We request that all vendors remain staffed, set-up and interactive until their specified time block ends.

Life Time will have load-in assistance available on a first, come first serve basis for heavier equipment and materials.

Street parking is located throughout Emporia, but please respect posted signs, businesses, and residents. Parking is first come, first served.

Exhibitor’s materials must fit within the booth size and may not obstruct walkways, general view, and other exhibitors. This will be strictly enforced. Any special booth construction must be submitted for prior approval. Subletting of space is strictly prohibited.

Exhibitors may not use space for any other reason without prior written approval by Life Time. Booths must remain open at all times during selected Finish Festival time block, but flexibility for staffing throughout time block can be discussed with your account manager.

Products with the event logo, name, etc. may not be sold, displayed or distributed without prior written approval from Life Time. Management reserves the right to restrict and remove any product it deems objectionable (includes products, persons, objects, conduct, etc.) for health, safety or other reasons. This may include products in conflict with sponsors.

Life Time staff reserves the right to restrict and remove anything that has not been pre-approved.

Exhibitors are responsible for transportation of equipment, materials, etc. and for any incidentals not included in the booth package, such as parking, power, ice, etc.

TRASH & RECYCLING
All discarded materials should be picked up, bagged, and placed along the curb or within provided trash/recycling receptacles. We appreciate your support of our green initiatives.

POWER
Power for your booth is available at the Finish Festival. Orders must be placed via the form below. Availability is not guaranteed on-site if your order is not secured in advance.

ICE
Refrigeration is not available on-site. Exhibitors may purchase and bring their own ice or order from Life Time. Orders must be placed via the form below. Availability is not guaranteed on-site if your order is not secured in advance. Exhibitors are responsible for storing their own ice.

SECURITY
Security will be available overnight Friday into Saturday morning. Life Time is not responsible for vendor materials. Vendors are responsible for securing all valuables. Life Time is not responsible for lost, damaged, or stolen property.

FIRE, SAFETY & HEALTH REGULATIONS
Exhibitors agree to comply with local, city and state laws, ordinances and regulations. Exhibitors are responsible for all fire precautions.

Load-out for partners at the Finish Festival on Saturday May 30 will begin at the end of your selected time block.

Assistance with moving of heavier equipment and materials will be provided by Life Time Staff.

If you will be outbound shipping, please have BOL documentation or shipping labels ready to provide to race staff.